A New Look for the New Jackie Campaign by Gucci

Model Anja Rubik is the new face of the ‘New Jackie’ Gucci bag collection photographed by Inez van Lamsweerde & Vinoodh Matadin and under the direction of Riccardo Ruini.


The New Jackie bag collection, designed by Creative Director Frida Giannini, is a modern reinterpretation of Gucci’s most iconic handbag, ‘The Jackie’.

SQUA.RE Link: Jacqueline Kennedy OnassisFirst created in the 1950s, the model was Jacqueline Kennedy Onassis‘ preferred accessory and was subsequently renamed ’The Jackie’.

The New Jackie is rooted in the same ideology of its original: a long lasting classic handbag to use and love forever, illustrating the very best of Gucci’s Florentine workmanship. Each New Jackie bag requires a minimum of seven hours to make.

The bags are available on gucci.com.

Anja Rubik was born in Czestochowa, Poland on June 12, 1985 and grew up in Greece, Canada, and South Africa. She has been featured on the covers of various magazines, including Vogue, Numero, Harper’s Bazaar, and has modeled for most luxury brands.

SQUA.RE Link: Gucci August 2009 Ad Campaign

SQUA.RE Link: Gucci August 2009 Ad Campaign

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