Since their first collaboration of footwear, one of the most creative and innovative fashion designs of our time, Alexander McQueen and Puma, have been successfully redefining trainers for this generation.
Earlier this year both parties announced their desire to expand the collaboration to include men’s and women’s apparel and accessories. Upon seeing the collaborative effort in the recently released campaign, the results were worth waiting for indeed.
Celebrating the launch of their first sport-fashion apparel collection, the collaborative effort released a short spectacularly visual video last January, directed by Saam Farahmand and Alexander McQueen titled “Ghost”, a 30-second must see. (Scroll below for video)
McQueen takes the metaphoric concept of ‘power’ in its physical and mental form as the inspiration for this new line, and clearly the sport of boxing was the way to go. Bearing creative cuts, superior quality fabrics and fantastic tones of blue, grey, red and back all perfectly allude to a successful collaboration that crosses from its intended use to daywear.
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