For any regulars of London's exclusive nightclubs,
Aura, the club on St James Street, has been a key spot over the past eight years. While over time, more and more inviting options have presented themselves, for example the new clubs on the map
Whiskey Mist and
Jalouse, or the well established
Cuckoo and
Maddox, not to mention the timeless classics which are
Annabel's and Tramp, Aura has managed to create for itself not a new name but better than that: a new aura.

Featuring its more than desirable location on St James's Street, the new Aura, owned and ran by a strong, restructured and truly focussed team, is more than just a club, it also features its own restaurant and bar.
I had the pleasure of attending the ambassador drinks last week and to meet some of the the team's passionate and highly talented entrepreneurs: airline mogul Tony Fernandes, events and motosport entrepreneur Jonny Dodge and Supper Club owner Alberto Barbieri.

No club is a club itself without its unique events and the launch party this week (pictures below) was a great avant-gout!
The furniture in Aura has been designed and fitted by
Martin J. Dodge while the interior was designed by
Grapes Associates, the team behind
Bungalow 8 and
The Dorchester.
We look forward to the many memorable nights ahead, for a new Aura in London nightlife.

Aura
48-49 St James's Street, Mayfair, SW1A 1JT
Tel: +44 (0) 20 7499 9999
www.the-aura.com
Opening Times
Restaurant: Tuesday to Saturday – 8pm – 3am
Club: Tuesday to Saturday – 10pm – 3am
I have found one thing about visiting London that I am always amazed at. The people that run them are really polite and wonderful. I truly enjoy the London nightlife and revolve it around the fantastic.
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Nice post – Aura may not be the newest kid on the block, and it can be a little snobby – but it’s hard not to love such an intimate and upmarket spot…and feel a bit VIP…