Gareth Pugh surely established himself as a designer with a vision, a vision no one is able to explore but him, he has the requisite bravery and the morbid artistic apparition to make floating poems and visions, not just clothes. Gareth Pugh is a poet, instead of expressing himself with rhyming words and adjectives; he uses fabrics, cuts and genius techniques. His Spring/Summer 2010 collection was a real challenge, for the first time it seemed, he had to cross that line between art and commercial capability, many often lose their artistic integrity in the process but he held on to it and saw a triumphant outcome. The outcome: a post-apocalyptic poem or romance and beauty.
The collection featured both women and men in romantic clothes, from a faraway land where a disturbing apocalypse ensued, and what is left are reminisces of scattered beauty of a dark kingdom (where the theme from “Requiem for a Dream” was playing).
Wearable pieces in the beauty of Gareth Pugh include trim leather jackets, belted trench coats over romantically dark flowing chiffon dresses and a beautiful striped dress. The models walked in foggy make-up and in some astounding feathered headpieces. It is clear to note that the men’s clothes were probably less wearable in terms of overall style; they were more restrained with plenty of corseted looks.
Gareth Pugh never failed to surprise and delight the fashion world with his dark gift, ever since Róisín Murphy wore his designs in her “Overpowered” video, the pop world followed, from Kylie Minogue tour costumes, to Beyoncé in her “Diva” video, from Rihanna to (of course) Lady Gaga.
Gareth Pugh is a talent, a brilliant addition to the world of highly constructed and conceptual fashion.
Photos courtesy of WWD