Gucci Resort 2010 Campaign: “Poolside-Chic”

Already the first round of resort 2010 campaigns are out, starting with Gucci (you would start seeing these campaigns in magazines around February 2010). Concentrating on the usual fabulous Gucci eyewear and large handbags, with some beautiful mosaic print summer dresses for women and summer shirts for men, all in fabulous tones of blue and navy.

Creative director, Frida Giannini presented an excellent embodiment of what dresses on the poolside should, the poolside-chic. The campaign is photographed by fashion favorites Mert & Marcus, and starring fashion sweetheart Natasha Poly, Snejana Onopka and Ryan Kennedy.