Still Ticking: The UNIQLOCK Music.Dance.Clock

The UNIQLOCK is digital art. It’s a new stylish luxury clock of the digital age. But also, the UNIQLOCK is the creation and the original front window of fascinating Japanese brand UNIQLO — the brand “making good casual clothes available for all to wear”.

Click on the speaker icon to turn the music on.

Born in June 2007, the clock is still growing today. The above features its 6th season, the ‘Cashmere Knit’ season, which is part of a huge “schedule-within-the-clock” of fashion, dance and music set within numerous cities around the world.

It is a creative digital clock, which just like UNIQLO clothes, is made for all: the widget is available for all bloggers, and for anyone who wishes to use it on Facebook, Bebo or iGoogle. The UNIQLOCK has become a true social trend online, added by millions of people.

For each season, a full casting for dancers is featured on the brand’s YouTube channel. You can preview there the talented girls skillfully dancing to the beat of a mere digital metronome!

Made by Japanese creative agency Projector, the digital piece, along with its younger sister the UNIQLO Calendar (below), prove the point that Japan is home to some of the most groundbreaking innovation to date.

With more than three hundred million views over 214 countries, the initiative is more than a mere creative project, it is a highly successful online viral plot, which we certainly look forward to seeing even more of over the years to come.