Gucci has announced its 5th anniversary charity campaign which will benefit the United Nations Children’s Fund (UNICEF). This year creative director Frida Giannini and world known author and illustrator Michael Roberts will work together to create an original set of items which will be exclusively sold in over 200 Gucci stores worldwide and online at Gucci.com.
Headlining this initiative is a new children’s book by Michael Roberts called Snowman in Africa¸ which is a sequel to the wildly successful Snowman in Paradise. Between November 16th and December 31st the book will be sold only through Gucci and 100% of its revenue will be donated to UNICEF.
In addition, several other accessories will be released alongside the book which will be available exclusively through Gucci. Each is inspired by the unique illustrations found in Michael Robert’s book. Symbolic charms represent different characters from the book and can be used as key rings or add on charms to any accessory. The collection will also feature two medium sized Gucci Joy Handbags displaying magical illustrations from Robert’s book. And, a series of leather goods including a wallet and coin purse will be for sale featuring animated print from Snowman in Africa. You can also pick up a special edition gift card that benefits the UNICEF, value ranging from $50-$5,000 USD which also feature illustrations from his book.
UNICEF is one of the most influential organizations striving to help African children in need. The UNICEF works on multiple fronts to combat disease, basic needs, and abuse and to provide educational opportunities and other avenues to a better life that would be unavailable to the children without aid. Support the Gucci drive this holiday season and help make a difference to thousands of children this holiday season.