Ford Models: Supermodel of the World Search

Carrying on from my last post, where I stressed on the influence models are wielding in today’s society, the evolution of the model breed and the rapid development of this multi-million dollar industry over the past decades can be clearly felt from the sheer number of “model search competitions” that are being held all over – and with great success too.

If Victoria’s Secret is trying to be innovative with their “Victoria’s Secret Model Search” to find unknown unheard raw talent to be their new Angels, Ford Models is running close at its heels with their long-lasting “Ford Models Supermodel of the World” search, formerly known as “Face of the 80′s”.

Next Saturday, November 21st, Ford Models will be hosting open calls for this competition in two major cities: at the W Hotel at 541 Lexington in New York and at 930 Hilgard Avenues in Los Angeles. One lucky finalist will be selected and flown down to Sao Paolo, Brazil for the Supermodel of the World competition.

Jerry and Eileen Ford: Founders of Ford Models, the iconic international modeling agency

Established by Eileen Ford in 1980, this international modeling contest showcases young fashion model entrants from over 50 different countries in order to discover fresh talent for the fashion industry. The winner of the international final event receives the industry’s largest prize, which is a $250,000 modeling contract with Ford Models. The two runners-up receive contracts of $150,000 and $100,000 respectively. Notable past contestants include Elsa Benitez, Adriana Lima, Gemma Ward, Camilla Finn, Chanel Iman, Jacquelyn Jablonski and Hyoni Kang.

Elsa Benitez

Adriana Lima

Gemma Ward

Camila Finn

Chanel Iman

Jacquelyn Jablonski

Hyoni Kang