Beginning every year, there is a certain anticipation built around new artists in the industry. This year, the holder of the much-coveted attention is Ellie Goulding. The singer rose from MySpace fame to blog acclaim and won BBC Sound of 2010 poll. To ignite further public interest, the Brit Awards are giving her a newcomer’s nod previously handed to to such heavy pop music names as Adele and Florence + The Machine.
Hype and acclaim aside, in the few tracks that Ellie Goulding has made available one can see a fledgling young talent with the strong sense of beat and lyrical prowess. Her cover of Sam Sparro’s “Black + Gold” displays this ethereal yet not out-of-touch sound. Her debut single “Under The Sheets” has a strong sound that fuses chill-out with a stark pop sensibility. But, the true highlight of Goulding untapped treasure of a talent is a buzz track by the name of “Starry-Eyed” that relies heavily on electronic vocals editing, but surprisingly ends up being warm and earthy.
2010 feels like the harbinger for the return of the emotional electronic sound and, with Ellie Goulding, it has found the most suitable ambassador.
Loft965 is the ongoing Music Contributor of SQUA.RE.
“Starry-Eyed” audio:
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