This season, Pringle of Scotland, a brand known for its luxuriously understated knitwear and twinsets, will intrigue and marvel London Fashion Week attendees with its collaboration with artists from London’s Serpentine Gallery.
The Scottish knitwear label is celebrating its 195 anniversary with this collaboration between fashion and contemporary artists. It is also four decades since the Serpentine Gallery, now one of London’s premier centers for contemporary art, opened to the public. Mary Adair-Maclaire, the brand’s CEO with the gallery’s director Julia Peyton-Jones and co-director Hans Ulrich, will select a group of artists to design a small collection of work deriving inspiration from Pringle’s heritage especially from the brand’s argyle pattern and twinsets. “When we thought of art galleries to help us celebrate our anniversary, The Serpentine was first on the list,” says Pringle’s Maclaire. “The Serpentine is all about ‘art for all’ and ‘design for all’ and it is very timely that we have our first exhibition of design going on at the moment,” adds Peyton-Jones.”It’s about looking about what we do in a different way, and it’s the same as what Pringle is doing right now.”
The list of people brought together to work on such a unique collaboration features some of the most esteemed names in the worlds of art and fashion. All of the artists- which include photographer Ryan McGinley, filmmaker Luke Fowler, writer Alasdair Gray, designer Julien David and artists Douglas Gordon and Stephen Sutcliffe have a special connection to the Serpentine Gallery, but also, and perhaps most importantly, to Scotland. Each one of these creators will re-interpret the timeless heritage of the Pringle dress.
As the art world and the fashion world eagerly await the results of such an innovative collaboration, Julia Peyton-Jones gives a sneak peek into what one artist is working on. “Douglas Gordon is working on a version of the Pringle twinset- one for women and one for men. It perfectly sums up how these artists are looking at the world in a different way. The lightness of touch is very important, but it is all about being playful!”
This collaboration celebrates not only the anniversary of the Pringle brand and of the Serpentine Gallery, but reinstates the never-ending artistic significance of fashion and how much this form of personal expression influences society. It also shows how continually easy it is for artists and fashion designers to—simply swap places!