Injecting new life into the Versus perfume by Versace, the incredibly beautiful supermodel Lara Stone exhibits her uninhibited sexuality and nostalgic allure of Brigitte Bardot. The campaign and the bottle design are reminiscent of the ultra Rock-glam Versace.
The campaign and accompanying fierce commercial are directed by the fabulous Craig McDean.
“I worked closely on the fragrance to create a perfume that leaves you with the desire of wanting more and more…” Donatella Versace said of the new perfume.
(Scroll down for the video)
Versus is meant to embody the “rock n’ roll soul” of 90s Versace with opening notes of energetic citruses, sustained notes of soft orange blossom, jasmin from Madagascar and Rosa centifoli, with lingering notes of the very sensual white musks, patchouli and ambrette seed.
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I think this commercial embodies the fragrance perfectly.
Brody Mason