21st Century imagery blurs the boundaries between what is art and what is graphics. Art is a word that summarizes quality of communication. Some of the slickest and most impactful contemporary imagery is created by the advertising world – after all, they have the budget for it. Just because an image is in a magazine and used for a commercial purpose doesn’t make it not able to be art – IF it has a high level of communication.
In the 20th Century Warhol took the advertising image and put it onto a canvas to create Pop Art. This is now Modern Art as opposed to contemporary art. The hottest 21st Century artists are taking art and putting it into the mass media. They are literally painting with the media of the media. It’s new. It’s called Art-Vertising. You heard it here first.
This blog will feature an Art-Vertising Star weekly. We are starting off with one of the founding members of the movement, the imitable Maxi-Billion Wiedemann, his mega campaign for VH1 and other works.
Art Vertising is an ongoing art chronicle on SQUA.RE, by contributor Fraser Kee Scott and Maximilian Wiedemann.
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