This summer, MAC will release the limited edition makeup line which was created in collaboration with New York-based women’s fashion label Alice + Olivia.
Summer 2010 brights such as turquoise, pinks, purples and yellow comprise this range which includes lip glosses, eye shadows, and nail polishes. Shimmer pigment will also be available in flirty, sexy colors.
Stacey Bendet, founder and designer of the label has also designed the packaging for the collection which features sleek shapes and funky prints. She is said to have drawn inspiration for the collection from the fantasy world of Alice in Wonderland.
The Alice + Olivia label, born in 2002, is worn by stylish celebrity patrons such as Angelina Jolie, Sarah Jessica Parker, Mena Suvari, Jada Pinkett-Smith and Fergie. Originally releasing a “pants-only” collection which featured low-rise, slim fitting pants (nicknamed Staceypants by all the New York fans who coveted them), the label now includes dresses, hand bags, and shoes within their women’s RTW range. They have also introduced kidswear, yogawear and a range of products for the home.
MAC – a key makeup brand used for the runway – is no stranger to such partnerships and limited edition ranges. Their past collaboration choices include Disney, Dame Edna, designer Manish Arora, Lilly Pulitzer, to name a few. Their AIDS charity-focused line of limited edition lipsticks – Viva Glam – has included collaborations with powerful female celebrity spokespersons such as Fergie, Lil’ Kim, Christina Aguilera, Mary J. Blige, and Eve. Currently, pop culture icons, Cyndi Lauper and Lady Gaga, represent the 2010 collection, Viva Glam VI.
The Alice + Olivia x MAC collection is set to hit stores soon, on July 8th, 2010.