Casha: A New Dress Code for Escapism

Anyone who has been following the latest fashion shows, trends or events, knows that escapism is a much sought-after concept in 2010. This is only the beginning. I am guessing that since the world is becoming, at times for genuine refinement and at times for convenience, a more and more global world, brands will evolve into new shapes and forms. Their scope will encompass the diversity of our planet even further and that is the aspect we truly endorse at SQUA.RE. An example particularly on point here is Casha: the London based maker of luxury Cashmere ponchos imported from Nepal. An attractive concept and here is why.

What they are: Luxury cashmere ponchos imported from Nepal, they are an ideal travel compagnion for the modern woman, cautious of ambient temperatures wherever she goes and throughout the year.

When to use them: It makes for a perfect complement with a swimsuit on a chill morning or early evening throughout the summer as much as it does throughout the winter.

What they are made of: They are handmade from delicately prepared cashmere wool. This wool originates from the high altitudes of the Himalayans where goats have to survive the severely cold weather. Consequently, their hair produces a superior fibre, much thicker than average, which is highly resistant to the coldest conditions.

Who wears them: Available at Casha‘s headquarters in London, the ponchos have been seen in Grazia, Vogue and other fashion publications, and of course on women throughout Europe and the world. A true fashion accessory, they were also used as part of Chloé‘s fashion show this past season.

We look forward to seeing Casha grow in today’s evolving market and, on you.