First Look: Avicii for Ralph Lauren Denim & Supply Fall 2012

Swedish D.J. Avicii is the new face of Ralph Lauren Denim & Supply for fall, and the first images hit the web today. The 22 year-old club kid, and Grammy nominee spent several days in the studio with team RL this spring (the campaign was shot by Mark Seliger), and put together a music video that’ll drop August 3rd.

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