By Garance Doré .

Read the original … Lana Del Rey Meeting her Audience, Cannes 2012

Matt grey, vivid colours, racing stripes: the new Grand Prix de Monaco Historique 2012 watch is a tribute to 1970s racing cars. Historical “speed machines” face off very two years in the Grand Prix de Monaco Historique, for which Chopard serves as official timekeeper. A passion for fine mechanics, extreme precision and rigorous standards have united the House of Chopard and the Grand Prix de Monaco Historique since 2002.

Chopard was proud to be a Presenting Sponsor of the 22nd Annual California Mille from April 30th to May 3rd, 2012. The California Mille is a 1,000-mile, four-day excursion through the historical highways and picturesque back roads of Northern California and Nevada featuring some 65 historic racecars. It is inspired by the Mille Miglia, the legendary Italian open-road endurance race covering 1,000 miles from Brescia to Rome and back

On April 11 th 2012, the artisans from our Geneva-based High Jewellery workshops took up temporary residence in the salons of the Ritz Hotel on Place Vendôme, in Paris.

Fifty years ago, Marilyn Monroe left the movie world bereft of her talent and her legendary beauty.

Passion & Excellence – Two values, two traits of character that have been at the core of the Chopard brand since Louis-Ulysse Chopard opened his very first watchmaking workshop in 1860. These two strong words are still our tagline over 150 years later, because they speak for themselves. The Chopard Facebook Timeline tells a story of life and happiness, beyond that of a brand and its collections.

Springtime heralds a time of vibrant colours and delectable surprises! The Precious Temptations High Jewellery collection welcomes new delights to be savoured as the fancy takes you. The menu includes sautoir necklaces, earrings and rings in tangy colours. We have concocted a banquet of sweet delights, freely combining the most precious stones with more unusual gems to create an exquisite array of pink sapphires, amethysts, rubellites, tsavorites, tourmalines and opals.

As BASELWORLD 2012 closes its doors, we are unveiling exquisite High Jewellery watches vividly embodying technical virtuosity.

In 2011, we presented the Mille Miglia GT XL Chrono Rossa Corsa, a timepiece paying tribute to the red colour of classic Italian racing cars.