In 2010, F1 legend and Audemars Piguet ambassador Michael Schumacher posed an apparently simple question to the engineers at Audemars Piguet: would it be possible to create a mechanical wrist watch designed specifically for use in motorsport which would make it possible to measure and record an extended series of consecutive lap times? It was a horological challenge that had never before been met in a mechanical watch, and one that was inspired by motor racing’s very specific requirement to be able to time and compare multiple, consecutive laps – a task which has traditionally been carried out using a bank of two or more stop watches arranged in series
IWC Schaffhausen sends the new Pilot’s Watch Double Chronograph Edition “Le Petit Prince”, complete with an innovative jumping star display for the day of the week, off on a journey.
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Continuing the company’s long tradition of engineering innovation, Swiss luxury watch manufacturer IWC Schaffhausen is announcing the launch of a new device: IWC Connect.
Audemars Piguet hosted its fourth International Golf Invitational tournament, this time near San Francisco. The Golf Invitational coincided with the pro-tour’s only match play tournament held in the United States this season.
2015 will be a rich year for Italy, full of discoveries. And it will be even more so for Milan, set to host the Universal Exhibition starting May 1st, where it will become the world’s window to the beauty and way of life of the Bel Paese . An occasion not to be missed, Audemars Piguet has seized this opportunity to pay tribute to both Italy and the city of Milan, creating a special limited edition of the Royal Oak Chronograph.
At the Tribeca Film Festival® in New York, IWC Schaffhausen toasted the art of filmmaking and showcased their support for emerging artists at the third annual “For the Love of Cinema” gala dinner.
To celebrate the 17th Audemars Piguet QEII Cup, Audemars Piguet and the Hong Kong Jockey Club hosted a Gala Party with distinguished guests including Cherie Chung.