Luxury and art merge once again in a recent collaboration between Jeff Koons and BMW. The artist recently paired up with BMW for the 17th BMW Art Car held at the Centre Pompidou in Paris on June 1st. Like his predecessors, artists Calder, Stella, Lichtenstein, and Warhol who also designed BMW art cars, Jeff Koons raced his creation on June 12th and 13th where his fellow artists raced: The 24 Hours of Le Mans in France.
Besides the prestige of following in the footsteps of his legendary predecessors, what was so remarkable about the partnership between Koons and BMW was the design process. Koons collected images of race cars, vibrant colors, speed and explosions creating an artwork which burst with energy and power even when the car was not moving.
“These race cars are like life, they are powerful and there is a lot of energy. You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car- it’s really to connect with that power,” said Koons in a recent interview.
For months the artist was in close collaboration with BMW’s team in Germany. It was crucial that the artist merged his artistic skill with BMW’s engineering team in order to ensure that everything was prepared and under control for the 24 Hours Le Mans race.
The partnership was a sincerely worthwhile one for Koons who has always had a special liking for the BMW car. The artist drove a BMW while he resided in Munich more than two decades ago. In 2003 he approached BMW with the desire to create a BMW Art Car. Koons’ love for cars especially for BMW has certainly brought about artistic appreciation for his designs many of which are themselves often created through techniques borrowed from transportation and development—a true mergence of the industrial with the aesthetics of design.