Bernard Fornas, President of Cartier International, on Social Media

“Social media, who can ignore or despise this revolution? In five years this network, like Facebook or Twitter, has taken a phenomenal importance. These are extraordinary vectors of communication that can convey the best and the worst in a few clicks. By submitting content to sites like Wikipedia, we are ensuring that those who log on to find out accurate information. We have a Facebook page but we do not have a Twitter account. With a community of 800 million people Facebook akin to the third country in the world after India and China. And may be the first in 2 or 3 years. Today’s business leaders are in the e-reputation. More than ever, it is essential to control its image.”

Leave a Reply