L’Oréal Paris Ambassadors took part in hosting the live auction and encouraging the celebratory spirit: Milla Jovovich dazzled guests with a musical performance, and Gwen Stefani raised a record €90,000 by auctioning off her evening gown.
In addition, L’Oréal Paris Ambassadors Jane Fonda, Patrick Dempsey, Freida Pinto, Doutzen Kroes, Fan Bing Bing and Aimee Mullins took turns on the stage leading the bidding, and raising the most money possible for AIDS research.
At the end of the dinner, the L’Oréal Paris Ambassadors welcomed guests to the amfAR After-Party, of which L’Oréal Paris was the Exclusive Sponsor.
Guests included film industry A-listers, including Sean Penn, Jude Law, and Uma Thurman, with DJs Samantha Ronson and Sebastien Perrin animating the dance-floor at Eden Roc Hotel.
Jean-Jacques Lebel, President of L’Oréal Consumer Products Division Worldwide, represented L’Oréal Paris at the “Cinema Against AIDS” Gala Dinner. As the founder of L’Oréal’s “Hairdressers Against AIDS” programme, Mr. Lebel is personally committed to contributing to the fight against AIDS.