Monday night was an exercise in branding on a museum scale when MoMA opened its doors to MoMA PS1 and Volkswagen to fete the launch of a partnership supporting “innovative exhibitions and education programs at MoMA and MoMA PS1.” Guests at the event were encouraged to walk a blue carpet in front of a step-and-repeat before attending a star-studded dinner that boasted attendees like Kim Cattrall, Yoko Ono, Patti Smith, Daphne Guinness, and Madonna.

Read the original ... VOLKSWAGEN, MOMA, REPEAT

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