Selfridges Womens Designer Galleries: behind the scenes videos

In celebration of the February opening of its new Womens Designer Galleries, Selfridges created a behind the scenes making of to outline the project and its ambitions … and announces the Film Project

The new rooms will be opening in February featuring collections and many exclusive lines from designers including A.F. Vandevorst, Alexander McQueen, Ann Demeulemeester, Comme des Garçons, Dries van Noten, Gareth Pugh, Givenchy and Rick Owens.
The Galleries are designed by architect Jamie Fobert and are inspired by the store’s neo-classical architecture. The space features an exclusive digital art gallery and next generation fitting rooms that provide an elegant and contemporary backdrop for the sophisticated woman to select and personalise a high-end wardrobe. It’s quite an exceptional space with some of the world’s most striking designers.

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