Reinforcing a four-year strong collaboration, Peroni Nastro Azzurro — the world’s number one premium Italian beer — once again supports front of house and backstage at Antonio Berardi’s London Fashion Week show. Antonio Berardi’s A/W 2012 catwalk show takes place today at 10a.m. in the heart of London at Senate House.
This is the first in a series of continued collaborations PeroniNastro Azzurro will announce globally with one of womenswear’s most established designers, with two additional projects in development. These upcoming collaborations will focus on supporting up-and-coming young design talent as well as a bespoke fashion project, to be revealed later this year.
“The partnership between Peroni Nastro Azzurro and Antonio Berardi has gone from strength to strength. We look forward to the celebration of Antonio’s London Fashion Week show — this year will be one to watch,” said Max Walker, Global Brand Director of Peroni Nastro Azzurro.
Peroni Nastro Azzurro launched its first collaboration with Antonio Berardi in 2008 with his creation of Valigia Peroni, a limited edition weekend travel bag, alongside a collection of accessories.“I enjoy an extremely creative energy with Peroni Nastro Azzurro, one of Italy’s most recognisable style brands,” said Antonio Berardi. “London Fashion Week is a fitting stage to celebrate our longstanding relationship, when all eyes are turned to London for the most exciting, stylish and elegant fashions for the Autumn/Winter 2012 season.”