To most people, Lorre White is an international personality who regularly appears on television, radio and every conceivable form of digital media as “The Luxury Guru.” In this role, she shares her expertise about living a luxurious lifestyle to a mass audience. Her following is large and diverse, from royals and billionaires to those who aspire to live the luxury life to others who just want to look at big, beautiful objects.
But there’s another side to Lorre White that is more discreet. In this role, she is a marketing consultant for companies who target Ultra High Net Worth consumers—the 2 percent of the population that controls half of the world’s wealth. Through her company, White Light Consulting, she provides a range of services that include branding, strategic planning and executive training.