TRENDING: Accessorizing Success in the 21st Century

In the wake of Apple ‘s big “ Beats by Dre ” announcement, pundits, experts and laymen alike have speculated that the acquisition, a mere 2% of Apple’s liquid capital at $3.2 billion, is a bit of a cultural hail mary. The move is designed to simultaneously negate the possibility of Beats’ streaming service taking off as well as, in some intangible manner, make the company “cool” again post-Steve Jobs.

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