How Is the World’s Most Luxurious Vodka Made?

Before you find out how it’s made, you might ask yourself, What exactly is luxury vodka? In this case, it’s Absolut Elyx—cohost of last night’s Style.com NYFW kickoff party . When you’re a luxury vodka brand that prides itself on integrity, you don’t just make any old video to show the process, you hire award-winning directors like Luke Seomore and Joseph Bull, a celebrated director of photography (Jaime Feliu Torres, for instance), and you have it scored by someone as brilliant as the composer Eaux.

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