BMW Strategy ONE > NEXT, Shaping the Future

The day started with a laugh as I watched She Who Must Be Obeyed place a load of dirty clothes in the washer and power the washer up. It ‘sings’ on power up; really, it plays a ‘theme’. Before long you can have an app on the phone that tells you when your washing machine has gone out of balance because of the tennis shoes you’ve thrown in it.

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