Rihanna To Launch her own fashion label with LVMH

Rihanna’s Midas touch now takes a legendary turn as it has come to the knowledge of fashion world that she and LVMH are collaborating on another project, a luxury label this time. It surely is a promise for another successful entity if her past successes are any indicators.  Sources have indicated that LVMH has hand-picked a few select employees to work exclusively with Rihanna and her team.   Beginning as a creative director of Puma that roared into uber-chic horizons, moving on to the successful Fenty Beauty with LVMH and more recently, the huge response to Savage x Fenty, Rihanna has time and again proved that her eye for marketing the right product to the right consumer is unparalleled.  To top it all, she has inclusivity in her kitty too.  Her beauty line has maintained its pole position due to a collection of diverse range of skin tones, not choosing white as the only tone to compare to.  This has made her as well as the product line immensely popular across consumers.

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