Pricing & Negotiating: Headshots, Stills and Video

Craig Oppenheimer, Wonderful Machine Concept: Corporate headshots of 50 employees Licensing: Unlimited use of all content captured in perpetuity Photographer: Portraiture specialist Agency: Large, based in the Northeast Client: Pharmaceutical company Here is the estimate: Creative/Licensing Fees: At first, the project seemed rather straightforward. The request was to capture about 50 employee headshots against a solid background on one shoot day. While 50 people would be a lot to cram into one day, the client was in charge of scheduling the employees, and we discussed spending just a few minutes with each subject, so it seemed doable

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