SQUA.RE is the first and only community-generated platform, aggregator and store dedicated to your ideas of Luxury, Style and Lifestyle.

The Team

Olivier Bassil, Co-Founder & Managing Director, is based in London and has been focused on the launch and growth of SQUA.RE since its conception. Prior to SQUA.RE, Olivier worked in the global media industry. Before that he split his time between the USA and the UK through creative and business studies.

Adnan Z. Manjal, Editorial Director, has established himself as a key influencer in online fashion through his leadership on SQUA.RE and his active presence throughout social media. Being a style, art and music aficionado based in the beautiful Middle Eastern town of Jeddah, Saudi Arabia, Adnan graduated with a BBA in PR and event management in Switzerland.

Caroline Bongrand, Editor in Chief, SQUA.RE Store. Former editor in chief of L’Officiel de la Mode, Caroline Bongrand is also a novelist andmovie screenwriter. She has published seven novels, translated in many languages and an essay on the life and issues of modern women, « Le Corset invisible». Specializing in the art of storytelling, she is also a consultant. French, she has lived in America for anumber of years and studied the art of screenwriting, at the USC school of cinematic arts, in Los Angeles, and worked as a staff writer for ELLE magazine.

Isabelle Garnerone, Creative Director, SQUA.RE Agency, is based in Paris and oversees luxury brand partnerships at SQUA.RE’s agency arm. Isabelle has a prestigious career in publishing in Paris and internationally, including her current position as Editor in Chief of Edgar magazine in France.

Mike Hartley, Design Director, is based in New York and brings his Fashion Webby winning aesthetics to SQUA.RE from ZOOZOOM. He is a creative trapped in an engineer’s body. He discovered this while studying manufacturing engineering and economics at university in England. An MA in Applied Social Research and four years of HIV Education practice later, the internet was invented and Mike left London for New York. Since then he has spent his time running bigflannel, a boutique web design agency. He is also a partner in, and the Creative Director of, ZOOZOOM, a multiple Fashion Webby award winner, and helps out at aCurator, a website he designed and built.

Nathalie Leon, Editor in Chief, SQUA.RE TV, has a recognized career in production and has been notably a key founding team member of Fashion TV, where she has been in charge of all creative aspects for over 11 years.

Daniel Scheffler, Creative Director, is part conceptually brand focused, part strategy focused on making SQUA.RE brands develop synergy alongside innovation. Prior to SQUA.RE, Daniel worked as innovation management consultant in London, Cape Town, Paris and Amsterdam. Daniel is educated in Brand Leadership and Commerce in South Africa and London.

Jeremy Genin, Co-Founder, has specialised in the luxury industry for four years. Formerly working in Sales and Marketing for NetJets Europe, he now works in the investment industry in London, flying back occasionally to his hometown of Monaco.

Paul-René Albertini, member of the Board of SQUA.RE, comes from the music industry where he was most recently Chairman and CEO of Warner Music International overseeing a very large global music division of TimeWarner.

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