Another luxury brand entering the ‘smart’ foray is Bvlgari with its Diagono Magnesium. This time it’s on the security spectrum of the digital revolution
I’ve always had a soft spot for 70s inspired lateral display watches and by at that extension, I obviously have one for the Romain Jerome’s more aerodynamic update of their earlier spacecraft watch – The Subcraft. The new one is a collaboration with famous watch designer, Alain Silberstein and it’s like a hauter Ventura. It has a jumping hour display on the side to tell the hours and a minute reading on top
On the eve of Apple’s launch of its first smart watch and with its shadow looming over this year’s Baselworld, there was a rather curious footnote tucked away somewhere in hall 2.2. A rather cheeky press release lured down the rabbit hole baiting you with the headline – “Smart Design instead of Smart Watch”
The most intriguing novelty from the De Bethune stable this year is the oddly named Quetzalcoatl. The intention was to reference a portion of human history. In this case, it’s age old mysticism from the Mesoamerican culture.
Big. Giant. Grand – It’s filled up to its neck in indicators, orbiting satellites and a flying retrograde that measure time from a expected scale of seconds, minutes and hours, to day, month, years, a 100 years – all the way up to a 1000 years
MB&F knows who their customers are. They make ambitious mechanical watches that never fail to evoke wonder. They operate a gallery that highlights mechanical art from other fields
HYT, the hydro-mechanical time-lords, added more novelties to their star line-up at Baselworld 2015, the highlight being the rectangular H3 version of their marvellous water based timepiece. The H3 follows the sample principle of using fluid in a capillary tube to tell the hours but in a straight line as opposed to the circular tube of the past. It also has a rotating four-sided hour marker positioned alongside the tube that roates every six hours to match the movement of the fluid
Bell & Ross scrapes up a plethora of homages this season with its new updates.
The 2015 Baselworld marked a change for Tag. First, there was the smart watch announcement , then there was the shiny new fleet of Ambassadors drawn from different fields of sports, fashion and entertainment – DJ David Guetta, Model Cara Relevingne and Footballer Cristiano Ronaldo – complete with an inspirational hashtag for an advertising slogan and each with them equipped with their own limited edition wristwatch. One marking the 30th anniversary of Tag’s partnership with McLauren Formula 1 race team and updates to the prestige Monaco V4 line and a Carrera Calibre 18.
Baselworld 2015 marks a change in direction for Tag Heuer. A lot has happened in between the previous edition of the fair including, a change in the brand’s direction, layoffs and a new CEO: Jean-Claude Biver.