This year’s SEMA Show was one of the most spectacular aftermarket outings we’ve seen to date. From a bevy of companies showing their new products in and out of the Las Vegas Convention Center, all the way to literally thousands of professionals from the automotive industry that were in attendance, the SEMA Show is definitely the pinnacle of the aftermarket industry’s yearly event calendar. Many people forget that the SEMA Show is not open to the general public.
It’s pretty unanimous among BMW enthusiasts that the E46 BMW M3 is the best generation of M3. While the E30 is iconic and the E92 came with a shrieking V8, the E46 was the perfect balance of power, performance, purity, dynamics and genuine feel. It’s a near perfect sports car, to be honest.
The hottest car in BMW’s lineup at the moment is the BMW M2 . It’s the car that most enthusiasts feel best harkens back to the good ole days of BMW M. The M2 is the smallest, purest and most exciting M car to drive and it’s the enthusiasts’ choice
It’s no longer a secret that BMW’s famous M Division is working on electrification . While BMW M isn’t going to be coming out with an electric M3 anytime soon, the folks in Garching are, indeed, toying with electrification in some form or another. “We cannot avoid the need for electrification and it is true that we are working on hybrid power already,” said BMW M Vice President Dirk Hacker
Such a sentiment is heresy to most car enthusiasts. “Buy a hybrid over a normal combustion engine
Limited to only five Australian vehicles out of a global 400 production run, the BMW M5 First Edition’s exclusivity is assured .
BMW goes fully digital in their purchase funnel. According to The Drum , BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 – allowing Snapchat users to interact with a virtual 3D version of the car as they would in a garage showroom
BMW M’s electrified future is near certainty and the Garching-based sportscar division is currently testing prototype cars powered by hybrid powertrains, the firm’s vice president Dirk Hacker told Autocar . Although he declined to elaborate on the details of the powertrain BMW is working on, or which cars it could potentially be used in, he confirmed development work was under way and future M hybrid cars are “inevitable”
At the moment, we’re very excited about the upcoming debut of the second-generation BMW 8 Series .
Among BMW enthusiasts, the 2002 is often treated as the matriarch of the brand.