In its new report, Euromonitor has revealed that urban locations now have the highest population levels ever recorded, and as that figure continues to rise, these markets will present opportunity for luxury brand developments.
The US luxury industry has seen another year of slow growth.
China’s health and wellness boom has driven sportswear growth to a point where it threatens to overtake luxury goods by 2020, according to a Euromonitor International report.
More than just an alternative to cards and cash, mobile payment methods are fast becoming a way of life for the Chinese.
More than half of luxury and fashion brands expect their influencer marketing budgets to expand over the next year, legitimizing many predictions of the growing popularity of influencers.
According to a report released by Kantar Media, the widely used concept of ‘Millennial’ does not necessarily apply in China.
In a departure from its typical classic aesthetic, the Montblanc Summit showcases the watchmaker’s inventive take on wearable technology and its growing focus on millennials.
During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.
Luxury Society has joined forces with DLG (Luxury Society’s parent company) to analyze the newly launched IWC website. But that’s not all, we also spoke to the digital mastermind behind the project, IWC’s Chief Digital Officer Dominic Weir.
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.