Why Do Instagram Influencers Get Designer Freebies, and Where Do the Free Bags Go When They’re Done?

Why Do Instagram Influencers Get Designer Freebies, and Where Do the Free Bags Go When They’re Done?

In luxury fashion, there are pockets of time when seemingly every influencer suddenly becomes enamored with a specific “it” item. In late 2017 and early 2018, it was the Bulgari Serpenti Bag. Popular influencers like Victoria Magrath (@inthefrow) , Tamara Kalinic (@tamara) and Lydia Elise Millen (@lydiaemillen) all sang its praises in posts that popped up within a few months of one another